Herzogenaurach, Bavaria, Germany

Full time



Sep 14

Purpose & Overall Relevance for the Organization:


  • Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable, and clear adidas brand image, from sell-in to sell-out (consumer-facing)


Key Responsibilities:

  • Design concepts and creative strategies that fulfil objectives of category, concept, briefs
  • Collaborate with Product Design team to ensure holistic storytelling
  • Collaborate with cross-functional team members to ensure consumer- and brand focus
  • Lead the execution of creative strategies to ensure end to end creative excellence from sell-in to sell-out (consumer-facing)
  • Work with a variety of creative resources (agencies, freelancers, writers, photographers, etc.), when needed, on creative execution to ensure holistic creative excellence
  • May lead, mentor, and administrate a team of internal direct reports
  • Review and approve production stages of final creative execution
  • Maximise results within given budget and timeframes
  • Participate in the creation of annual and long-term Creative Direction strategies
  • Present and communicate objective creative solutions with clarity, effectively selling in ideas to variety of stakeholders
  • Identify opportunities of improvement and change, and initiate own proposals/projects
  • Seek out new Design resources that can deliver world class results 
  • Preferably relevant experience with trail running footwear


Key Relationships:


  • Design Directors, Senior Design Directors
  • Product Designers for Footwear, Apparel, CMG
  • Brand Communications
  • Marketing
  • Retail
  • Merchandise
  • Product Marketing Team
  • Development Team
  • External Creative Resources (agencies, freelancers, photographers, etc.)
  • Design Operations
  • Sports Marketing
  • Testing


Knowledge, Skills and Abilities:


  • Expert knowledge and appreciation for performance footwear
  • Background in fashion product and fashion design/industrial product or industrial design
  • Design apps: expert level (Adobe suite including Illustrator and Photoshop)
  • IT skills: Excel, Word, PowerPoint: advanced /Outlook
  • Strong visual and verbal skills with the ability to create impactful/exciting visuals
  • Language: English: excellent
  • 3D skills and knowledge of virtual tools are beneficial

(Rhino, or similar 3D design tools)


Requisite Education and Experience / Minimum Qualifications:


  • Under-graduate level Design education or combination thereof
  • At least 6-8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
  • Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solutions)
  • Passion for adidas and it’s mission
  • Passion for outdoor sports, culture, design

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